According to a study commissioned by Harley-Davidson, women who ride motorcycles seem to be in an overall better state of mind than ladies who don’t ride. Data collected by ‘The Harley-Davidson Female Riders Survey’ indicates that women riders tend to be happier, more confident and less stressed- all while feeling sexier.
Harley-Davidson enlisted Kelton, a leading worldwide insights firm to conduct the study, which was published last year. So are female motorcyclists happier than women who don’t ride?
The Milwaukee-based motorcycle moguls have been campaigning for years to get more ladies in a saddle of their own, and the campaign has been quite profitable for them. In 2013, H-D sold more on-road bikes to women in the U.S. than all other manufacturers put together. The Motorcycle Industry Council notes that the number of women riders increased 30 percent over the past decade, making 12 percent of the country’s motorcycles female-owned.
Some two-wheeled therapy appears to really be serving the nation’s women well. The study reports that women who ride are more than twice as likely to always feel happy- 37 percent compared to only 16 percent of non-riders. Additionally, 34 percent of ladies reported feeling less stressed after beginning to ride. Furthermore, 27 percent of riders always feel sexy compared to only 7 percent of non-riders, and 35 percent report always feeling confident versus 18 percent of non-riders.
Claudia Garber, Director of Market Outreach for Harley-Davidson, attributes those numbers to the strength, independence, and new-found confidence women gain when they start riding.
Women riders report enjoying more physical intimacy with their significant others, 51 percent of riders compared to 35 percent of non-riders, and are more satisfied with the level of communication with them, 60 percent of riders versus 38 percent of non-riders.
The survey also indicated female riders were more satisfied with their careers, 40 percent of riders compared to 18 percent of non-riders. And, generally speaking, women who ride report feeling content rather than worried, 75% of riders versus 64% of non-riders. Almost one-quarter of women riders report rarely or never feeling anxious.
In a continuing effort to get more women on motorcycles, Harley-Davidson dealerships around the country host ‘Garage Parties.’ These evening events take the mystery out of cycling for non-riding ladies, with instructional presentations on choosing the best bikes for them, as well as accessories.
On the Harley-Davidson website, women can peruse the latest in improved motorcycle fashion and accessories geared just for them. Ladies can learn more about the functionality of accessories and how to get the best fit for their bodies. Women can also read about selecting the most appropriate bike for their build and riding goals.
Garber says that Harley-Davidson is proud to be part of something that has such a positive impact on women’s lives.
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