man using phone while driving the carFor the third straight year, Allstate Insurance Company brought its one-of-a-kind driving simulator to the public to remind motorists – especially teens – about the dangers of distracted driving. The simulator, “Reality Rides,” kicked off a twenty-five city tour of the U.S. at the Denver Auto Show in April.

Reality Rides utilizes virtual reality technology in an actual car that remains stationary. Allstate has created what they call a “responsive animated environment” with a curved light emitting diode (LED) implanted in the windshield of the vehicle.

Participants use the steering wheel, accelerator, and brake pedals exactly as if they were driving a real car. Then they attempt to multitask behind the wheel with their electronic devices by talking, texting, or entering directions into the navigation system.

If the operators wreck or commit a traffic violation, they will be issued “traffic tickets” that correspond to the offenses they committed in the simulator and outlining the penalties if those offenses had actually been committed on the road.

Read More: Stricter Texting Bans Lead to Fewer Car Accidents

The Reality Rides simulator builds on more than ten years of work Allstate has invested in creating awareness of the dangers of distracted driving. Among those dangers, as Allstate pointed out, are the 3,000 fatalities and 400,000 injuries the National Highway Traffic Safety Administration reports every year because of distracted driving accidents.

Some additional startling distracted driving facts include:

  •         Sixteen percent of car accidents are the result of distracted driving
  •          Car accidents are the number one killer of people in the United States aged 11 to 27- teen drivers crash four times more often than any other age driver
  •         Graduated Driver Licensing (GDL) laws, which restrict teen driving, are reducing traffic fatalities by nearly one-third in states where they have been instituted
  •         The Allstate Foundation’s “License to Save” report concluded that GDL laws have the potential to prevent approximately 2,000 fatalities while saving $13.6 billion annually
  •          Studies indicate texting while driving is comparable to driving under the influence of four beers and texting drivers are 23 times more likely to crash.

Impact of “Reality Rides”

After polling 4,500 people aged 15 and older who experienced the Allstate simulator, the company ascertained that despite being aware of the perils of distracted driving, drivers continue to talk and text behind the wheel. While 85% of drivers equate distracted driving to impaired driving, around half of them admit to talking or texting at least “sometimes” while driving.

However, after experiencing the simulator, a majority of drivers said they would never text and drive again. Additionally, they said they would not let others drive distracted or be as likely to ride in a vehicle with a distracted driver.

Contact Our Denver Car Accident Lawyers

Denver Personal Injury Attorney Robert B. PaysingerIf a distracted driver has injured you or someone you love, it is important to speak to an experienced Denver car accident lawyer immediately. You have rights under Colorado law to seek compensation for your injuries, lost wages, damages, and pain and suffering. Don’t delay – Call Denver attorney Robert Paysinger today to discuss your case. Our Denver car accident law firm offers FREE case consultations and can be reached at 303.279.0221.


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